HubSpot Inc.

HUBS
Financial Analysis · Updated May 18, 2026 · Coverage 2026-Q2
Latest Q Revenue
$881M
Q1 2026 · +23% YoY

Financial Snapshot


ticker: HUBS step: 04 generated: 2026-05-13 source: quick-research

HubSpot, Inc. (HUBS) — Financial Snapshot

Income Statement Summary

Metric FY2022 FY2023 FY2024 YoY
Revenue $1.73B $2.17B $2.63B +21%
Non-GAAP Gross Margin ~83% ~83% ~84%
GAAP Operating Margin ~-15% ~-9.3% ~-2.6% improving rapidly
Non-GAAP Operating Margin ~11% ~15.5% ~17.5%
GAAP Net Income ~-$0.25B ~-$0.18B ~$0.005B ~breakeven

FY2025: Revenue $3.131B (+19% YoY); non-GAAP operating margin ~19%; GAAP approaching profitability. Q4 2025 strong results + 2026 outlook drove stock +5.5% in one session. EPS surged to $1.04/share in a strong quarter, challenging profitability skeptics. $1B share repurchase program announced.

Cash Flow & Balance Sheet (FY2024)

Metric Value
Operating Cash Flow ~$450M
Free Cash Flow ~$350–400M (~13–15% FCF margin)
Capital Expenditures ~$50–75M
Cash & Equivalents ~$2.0B
Total Debt ~$1.6B (convertible notes)

FCF margins improving as operating leverage accrues. GAAP net income barely positive in FY2024 — first GAAP profitable year. SBC declining as % of revenue (~10% of revenue in FY2024 vs. 15%+ prior years). $1B buyback authorized provides EPS support.

Key Ratios (approximate)

  • P/E: ~45–55x (non-GAAP FY2026E) | EV/Sales: ~9–10x | FCF Yield: ~1.5%
  • Revenue Growth (TTM): ~19% | Non-GAAP Operating Margin: ~17–19%

Growth Profile

HubSpot compounded from $1.73B (FY2022) to $3.13B (FY2025) — an 81% increase in 3 years — with growth decelerating from 25% (FY2023) to 21% (FY2024) to 19% (FY2025). Mid-teens to high-teens growth is the new expectation, with AI monetization (credits model) as the potential re-acceleration catalyst. GAAP profitability achieved in FY2024 — a milestone that reduces the "unprofitable growth" concern. The multi-hub expansion (Content Hub attach rate 3x, Agent.AI 10x users) supports sustained 15–20% growth.

Forward Estimates

  • FY2026: Revenue ~$3.6–3.7B (+15–18% YoY); non-GAAP EPS ~$2.84/share (+224% YoY due to SBC normalization)
  • AI Credits model: additive revenue layer on top of seat licensing — beginning to scale in FY2026
  • Agent.AI: 500K+ users → monetization beginning; AEO features driving Marketing Hub ARPU expansion
  • Analyst targets: wide dispersion $248–650; mean ~$550; majority Outperform/Overweight
  • $1B buyback: ~3–4% of market cap; EPS accretive over 2–3 years

Deeper Financial Analysis

The fundamental tier adds 9 additional research dimensions for $HUBS.

Revenue Breakdown
Segment revenue, geographic mix, product-line contribution margins, and cohort dynamics.
Financial Trends
Quarter-over-quarter momentum, leading indicators, and inflection point analysis.
Balance Sheet
Debt structure, liquidity runway, dilution risk, and working capital dynamics.
Capital Allocation
Buyback cadence, M&A appetite, dividend policy, and reinvestment priorities.
Returns on Capital (ROIC)
Multi-year ROIC vs. WACC, marginal returns on reinvestment, sales-to-invested-capital efficiency, and moat spread.
GET /api/v1/research/HUBS/fundamental$1.00 · Bearer token required
Markdown: /stocks/hubs/financials/md · → thesis · → memo